Does gender play role in negative word of mouth advertising?

Posted: December 21, 2013 in Uncategorized

#bodybuilding #weighttraining #muscles

ScienceDaily: Relationship News
Does gender play role in negative word of mouth advertising?
When do you complain about a faulty product or a bad shopping experience? Do you tell your friends or does a total stranger hear the brunt of your rant? According to a new study, it turns out that men and women engage in negative word-of-mouth advertising in very different ways.

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